Why does your brand need a Logo Suite ?

You might be wondering what is a logo Suite or a logo variation and why does my brand even need so many logo look alikes!

To be honest, a year back I was in the same page as you. But, once I realised the power of branding and the value it adds to the brand and the ease with which it reaches and communicates with their potential consumers is unbelievable.

So Let me explain to you what are the different logo variations your brand needs, and how they can be applied to your brand and make them look professional and cohesive throughout all forms of branding.

Types of Logo Variations and their uses :

PRIMARY LOGO :

The heart of the brand lies in the primary logo. A primary logo is the foundation for a brand’s visual identity usually consisting of the brand colors and typography. In general, it is a strategic brand tool with the most power to be recognizable for the public. This logo type is used the most, and is often utilized on the header of a website, on brand collateral, etc.

SECONDARY LOGO :

In some cases, a primary logo is not compatible with all online platforms. A secondary logo adds flexibility and enhances a brand’s personality. Secondary logos can be used to fit a specific background or purpose. The secondary logo is also commonly referred to an alternate logo. The secondary logo uses the elements of the primary logo arranged in a different composition. This provides you with more flexibility to use your logo in different design settings. For example, a secondary logo is often either a simplified version of the primary logo or another version may be in a square composition. This logo type is ideal for using in square social media profile images, on social media graphics, and other places where you need to use a more compact version of your logo.

SUBMARK :

A submark can also be referred to as a watermark (especially if the brand identity is being created for a photographer). This final type of logo is the most simplified, compact mark of the logo family. For example, it often pulls in an icon or initials that can stand alone as an identifying mark. Submarks are handy to use as favicons, social media profile images, watermarks on images, and footers of websites.

Here is an example: